I never thought I’d see my employer mentioned (even in a snarky way) by the Atlantic (unless it was a reference to our most famous alum), but we’re there these days, having launched a new major in Social Media.
I’m bracing myself for the continuing onslaught of “majoring in Facebook” jokes, but I’m not entirely sure this is a bad thing. One of the points I raised during the adoption process was that this can’t just be a software-of-the-week thing, and with courses from our comm, psych, and math departments (as well as design courses and some consideration of rhetoric in what Fr. Walter Ong might have called a post-literate culture), I’m pretty satisfied with what we’ve put together.
My natural conservatism reminds me that those who get in on the ground floor are often swept out by the janitorial staff, but we’ve got good people working on this, and I hope we get a fair chance. (And if we get to drop some Aristotle and Kenneth Burke on them as well, I’m OK with that too.)