(For the title reference, click here.)
I almost never drink coffee — when I do, it’s in sissymaryfroufrou frappuccino form, so I don’t really have a dog in this fight. However, this caught my attention this morning.
Keurig coffeemakers have popped up lots of places in the last few years, using the so-called K-cup system to provide small-batch/single serving coffee to those who like it. Mrs. M is an ardent user, for example, although I don’t think we have the Keurig version, befitting our status as Keurig taste/Mr. Coffee budget kinds of people. Sometimes she gets the little single-shot cups, and sometimes she uses the familiar Folger’s/Maxwell House type I recall from my youth.
In any case, this year Keurig came out with a new model of coffeemaker, and it seems to have stirred up a tempest in a carafe. Apparently, the new machines use something akin to Digital Rights Management scanning tech to identify whether a particular single-shot coffee cup has cut some sort of deal with the manufacturer. If not, the machine refuses to brew the offending coffee.
Now, people being what they are, folks are figuring out workarounds and hacks to get their jolt of preference. Still, I can’t help but wonder at a world in which a cup of joe is viewed as a proprietary — even a would-be monopolistic — process.