Fans of instrumental rock are of course familiar with Britain’s The Shadows, and their legendary guitarist, the bespectacled Hank Marvin. Even if you aren’t a fan of the genre, you’ve likely heard these guys:
Well, as sometimes happens, the guitar hero’s name was conscripted into rhyming slang as a synonym for hunger. (Rhymes with “Starvin’.”) And in a move like the recent Snickers commercials (“You’re not you when you’re hungry.”), Brit snackmakers Mattessons used this to advantage in 2012. It made me smile this rainy Sunday morning — I hope it makes you smile as well.