Where Rhyming Slang Meets Instro Rock

Fans of instrumental rock are of course familiar with Britain’s The Shadows, and their legendary guitarist, the bespectacled Hank Marvin. Even if you aren’t a fan of the genre, you’ve likely heard these guys:

Well, as sometimes happens, the guitar hero’s name was conscripted into rhyming slang as a synonym for hunger. (Rhymes with “Starvin’.”) And in a move like the recent Snickers commercials (“You’re not you when you’re hungry.”), Brit snackmakers Mattessons used this to advantage in 2012. It made me smile this rainy Sunday morning — I hope it makes you smile as well.

A tip of the Mondo Mortarboard to surf rock superhero (and Hillsdale econ prof) Ivan Pongracic, Jr. (And if you get the urge, check out his current surf outfit, the Madeira.)

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About profmondo

Dad, husband, mostly free individual, medievalist, writer, and drummer. "Gladly wolde he lerne and gladly teche."
This entry was posted in Culture, Music. Bookmark the permalink.

3 Responses to Where Rhyming Slang Meets Instro Rock

  1. jackgetze says:

    Great commercial. Since I’m new around here, I didn’t know you were into surf rock. You may want to interview me someday, as those of us who stomped live to Dick Dale at the Rendenvouz are a dying breed.

  2. Pingback: Odds and ends | Zoopraxiscope Too

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