Where Rhyming Slang Meets Instro Rock

Fans of instrumental rock are of course familiar with Britain’s The Shadows, and their legendary guitarist, the bespectacled Hank Marvin. Even if you aren’t a fan of the genre, you’ve likely heard these guys:

Well, as sometimes happens, the guitar hero’s name was conscripted into rhyming slang as a synonym for hunger. (Rhymes with “Starvin’.”) And in a move like the recent Snickers commercials (“You’re not you when you’re hungry.”), Brit snackmakers Mattessons used this to advantage in 2012. It made me smile this rainy Sunday morning — I hope it makes you smile as well.

A tip of the Mondo Mortarboard to surf rock superhero (and Hillsdale econ prof) Ivan Pongracic, Jr. (And if you get the urge, check out his current surf outfit, the Madeira.)

About profmondo

Dad, husband, mostly free individual, medievalist, writer, and drummer. "Gladly wolde he lerne and gladly teche."
This entry was posted in Culture, Music. Bookmark the permalink.

3 Responses to Where Rhyming Slang Meets Instro Rock

  1. jackgetze says:

    Great commercial. Since I’m new around here, I didn’t know you were into surf rock. You may want to interview me someday, as those of us who stomped live to Dick Dale at the Rendenvouz are a dying breed.

  2. Pingback: Odds and ends | Zoopraxiscope Too

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